According to Jason Russell’s appearance on the Today show several days ago, over 500,000 action kits have been ordered at $30 a piece, meaning this campaign has brought in a minimum of $15M in revenue this week. This is great news: at least 500,000 people are “advocate[s] of awesome” according to the group’s webstore! So where’s that money going? I’ll leave it to Jedidiah Jenkins, Invisible Children’s Director of Ideology:

“Thirty-seven percent of our budget goes directly to central African-related programs, about 20 percent goes to salaries and overhead, and the remaining 43 percent goes to our awareness programs. […] But aside from that, the truth about Invisible Children is that we are not an aid organization, and we don’t intend to be. I think people think we’re over there delivering shoes or food. But we are an advocacy and awareness organization.”

Yes, you heard it from Invisible Children: more money goes to awareness than to Africa.